Post image for Reader Mailbag: Facebook Pages for Real Estate Investors

I‘ve had a couple questions around using Facebook for real estate investing businesses, and particularly there seems to be some confusion over the difference between profiles, groups, and (fan) pages.

Facebook makes this as clear as mud, so let me try to explain the difference:

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Post image for 5 Things To Do in the Next Hour To Increase Leads on Your Real Estate Investor Websites

If your real estate investor websites aren’t converting visitors to leads (gold in our business, where we need many leads to equal 1 deal), there is real action you can take, in the next hour to start turning potential visitors into leads.

So, give me an hour, and I’ll give you a higher visitor-to-lead conversion rate.

Statistics suggest that a minimum of 15% of the visitors to your webpage should be submitting their information to you (your conversion rate for the form). More is better, and less leaves room for great improvement.

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Real Estate Investors Suffer from SMF

April 7, 2010
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I was just talking to a fellow investor in the Atlanta market, and he was giving me grief because my Facebook status hasn’t been updated in ages.
I must be suffering from Social Media Fatigue (SMF).
I explained to him that, besides the fact that as entrepreneurs we don’t get paid to surf Facebook, I must be [...]

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Text Messaging for Real Estate Investors

March 21, 2010
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A reader just sent me a question regarding using text messaging for generating buyer leads on a house for sale.
Apparently he had just read an article/post on a real estate website from a writer explaining how to do exactly that. So far, so good. However, and here’s where I had to smack myself in the [...]

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Marketing Lesson: Want More Business? Get Less Leads!

February 22, 2010
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Generating leads is at the core of any real estate investing business, but here’s an important marketing lesson…
All leads are not equal!andAll phone calls are not leads!

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Good News for Real Estate Flippers? – FHA Lifts 90 Day Seasoning

January 18, 2010
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In a move intended to help banks move REO (foreclosures) off their books faster, FHA will be lifting the 90-day seasoning requirement it instituted back in 2003 to combat predatory lending and flipping.
Real Estate Flippers Start Your Engines
The change will take effect on February 1, and will last for at least 12 months. You may [...]

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How To: Backup Your Online Real Estate Business Presence

January 12, 2010
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As we move our real estate investing businesses online, we are increasing our exposure to loss. We’d all like to think that Gmail, Twitter, Flickr, Facebook and the others have everything under control. Nothing could ever happen… but it does:

Companies have data losses
Companies go out of business
Accounts get hacked
Accounts get deleted for “misuse”

Enter a service [...]

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Investment Property Outlook Through 2030

January 8, 2010
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I wrote an article recently about which property investments were looking good based on analyst outlooks. Income property was definitely at the top of the heap.
Higher mortgage rates are coming, and with them opportunities for landlords.
After writing that, I read another good article by Peter Giardini on BiggerPockets.com, where the impact of 10-year treasuries on [...]

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