From the category archives:

Internet Marketing

Reader Mailbag: Facebook Pages for Real Estate Investors

May 25, 2010
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I‘ve had a couple questions around using Facebook for real estate investing businesses, and particularly there seems to be some confusion over the difference between profiles, groups, and (fan) pages.
Facebook makes this as clear as mud, so let me try to explain the difference:

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5 Things To Do in the Next Hour To Increase Leads on Your Real Estate Investor Websites

April 12, 2010
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If your real estate investor websites aren’t converting visitors to leads (gold in our business, where we need many leads to equal 1 deal), there is real action you can take, in the next hour to start turning potential visitors into leads.
So, give me an hour, and I’ll give you a higher visitor-to-lead conversion rate.
Statistics [...]

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Real Estate Investors Suffer from SMF

April 7, 2010
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I was just talking to a fellow investor in the Atlanta market, and he was giving me grief because my Facebook status hasn’t been updated in ages.
I must be suffering from Social Media Fatigue (SMF).
I explained to him that, besides the fact that as entrepreneurs we don’t get paid to surf Facebook, I must be [...]

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Small List Email Marketing Providers

December 16, 2009
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Email marketing has changed a LOT since I first taught it to clients back in 2005. The provider landscape has changed as well, and I wanted to provide a quick update…
A long time ago (by internet standards) I recommended that real estate investors market deals using Constant Contact, a solid little tool for sending out [...]

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Back to the Basics Again – Your Website Call to Action

December 14, 2009
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I‘ve had the opportunity to review some existing client websites B.C. (before changing to a site that does it job properly… delivering pre-screened leads for buyers and sellers), and I’ve noticed a commonality everybody can learn from…
“Calls to action” either don’t exist, or they suck (sorry, I pulled out my thesaurus, and there’s no nicer [...]

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Top 3 Strategies for Managing Large Twitter Networks

December 4, 2009
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Opinions differ on whether having a small network on social sites (some “experts” say it’s impossible to follow more than 149 people) is the only way to properly utilize the tools, or whether you should be completely open and follow everybody (or follow back everybody).
I believe that large networks open you up to meeting and [...]

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Social Media – Whether or Not You “Do It”, Do You Know Why?

November 10, 2009
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If I was to ask you why you’re tweeting on Twitter, friending on Facebook, or getting LinkedIn, most business people would answer in one of three ways:

“I’m marketing.”
“I’m making friends/followers/connections.”
“What’s a tweet?”

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Plan Your Online Image Carefully

October 28, 2009
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Remember than once you let things loose online, they stick around forever. Seriously… want a good laugh and a powerful reminder? Go check out one of my perennial favorites, the Wayback Machine. You can see the internet, as it was from yesterday to 1996… bad hair, bad websites, bad business ideas and all!
The screenshot here [...]

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