August 31, 2008
I made a reference to the subtle difference between sympathy & empathy in my Probate Marketing video, and I got a question in the comments from Kim, asking me to explain further. I’m going to answer it as a post, rather than in the comments there, as it applies throughout your seller interactions.
Let’s start with [...]
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June 25, 2008
There’s some “bad thinking” going on out there that gets in the way of many investor’s success. I see it over and over with the clients I work with, and it can really be the difference between making it and floundering.
Here’s how the problem presents itself… the investor doesn’t understand why a homeowner would sell [...]
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