You Are NOT Your Prospects

There’s some “bad thinking” going on out there that gets in the way of many investor’s success. I see it over and over with the clients I work with, and it can really be the difference between making it and floundering.

Here’s how the problem presents itself… the investor doesn’t understand why a homeowner would sell their house at a deep discount. They think it may be a lack of their skills, and, while their skills can probably use some polishing, the real problem is in their head. You see…

You are NOT your prospects!

You see, they don’t think like you. They won’t make decisions like you. In order for them to be willing to sell at a deep discount to retail, they have to have a unique motivation which either comes from the house or a situation they’re facing.

If they were just looking to avoid paying a commission, or sell without the hassle, our offers probably won’t be the right solution for them.

So, if you can’t grasp why someone would sell for a deep discount over the retail, after-repaired-value price, it’s this simple… they aren’t like you. They have a challenge which is far more pressing than making maximum dollar on the sale of their house.

So focus on getting to the root of the problem and solving it. That’s where we get paid.

Does this sound familiar? Weigh in by writing a quick comment below…

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